About us

Better began quietly in 2021 — in a 3x3m bedroom in Melbourne — as an “outlet for expression” - founder Amy Brady. What started as small, handmade pieces became something people connected with. Not just the garments themselves, but the feeling they carried.

As demand grew, so did the vision. “From shooting campaigns in my living room to utilise resources, to now travelling around the world, places like New York City and Indonesia to shoot, really is a testament to Better’s growth” - founder Amy Brady. Better transitioned from handmaking to working with carefully selected manufacturers, both within Australia and internationally — always with a focus on ethical production, transparency, and intention behind every piece.

We produce in limited runs only. No excess, no overproduction. Each collection is considered — designed to be worn often, kept for years, and felt in, not just seen. Our fabrics are chosen with the same care: premium organic fibres, recycled materials, and consciously sourced textiles that align with how we believe fashion should move forward.

Since launching, Better has been featured in Vogue three times and has hosted exclusive pop-ups across Melbourne, building a community that values quality, refinement and quiet confidence.

Better isn’t about chasing trends. It’s about creating pieces that become part of your everyday — the ones you reach for without thinking, the ones that feel like you.